Year
2025
Client
Tribec
Category
Fashion
Product Duration
2-4 Weeks
Tribec is here to redefine casual fashion with unique designs on oversized tees and tote bags, blending creativity and bold style. We aim to be the go-to brand for comfortable, statement-making apparel—designed for those who dare to stand out. Inspired by art, urban culture, and global trends, we create timeless pieces that break the rules of conventional fashion. With an unwavering commitment to quality and innovation, we’re on a mission to grow, expand our community, and push the boundaries of self-expression.
TRIBEC – WEAR YOUR STORY
Brand Concept:
Tribec is more than a clothing brand—it’s a movement that blends fashion with self-expression. We create oversized t-shirts and tote bags that embody personality, art, and urban culture. Each piece is not just an outfit but a canvas of creativity, allowing individuals to wear their uniqueness with confidence.
Rooted in the philosophy of "Fashion Without Rules," Tribec redefines casual wear by pushing boundaries, embracing bold graphics, and translating artistic influences into everyday essentials. Our designs are timeless yet trend-forward, reflecting the pulse of streetwear while maintaining a unique artistic voice.
The Essence of Tribec:
🎨 Creativity Meets Comfort – Every piece is designed for self-expression without compromising on ease and wearability.
🌆 Urban Influence – Inspired by city streets, graffiti culture, and underground art movements.
🔲 Minimalism with an Edge – Clean aesthetics combined with striking design elements make our products effortlessly stylish.
🌍 Global Mindset – We take cues from fashion, art, and music across the world, creating pieces that resonate with diverse audiences.
Target Audience:
Tribec speaks to the bold, expressive, and trend-conscious—young individuals who see clothing as a statement and value both quality and originality. Whether they’re artists, creators, or simply those who dare to be different, our community thrives on authenticity.
Brand Aesthetic & Visual Identity:
Color Palette: Neutral tones with bold accent colors for a statement look.
Typography: Modern, clean fonts with an experimental touch to reflect creative energy.
Imagery: High-contrast, street-style photography with an editorial feel.
Tone of Voice: Edgy, confident, and unapologetically artistic.
Why Tribec?
Tribec isn’t just fashion—it’s an attitude. It’s for those who reject the ordinary and embrace individuality. It’s for those who don’t just wear clothes but wear stories.
This concept will position your brand as art-driven, expressive, and fashion-forward, making it perfect for a portfolio that showcases branding, design, and creative storytelling. Let me know if you want me to refine or add anything! 🚀
