Year
2025
Client
CoinShares
Category
Marketplace
Product Duration
3 - 4 Weeks
Every episode begins and ends with a signature motion sequence: the intro transitions from a solid background to the primary color of the first scene, while the outro distorts the grid—symbolizing the ever-changing market landscape. These subtle yet intentional elements ensure a seamless and recognizable viewing experience.
Metaphors played a key role throughout the whole series. For example, the color yellow consistently symbolizes crypto, acting as a visual shorthand for these topics. The concept of an investment portfolio isn’t just explained—it’s represented by nested squares containing smaller rectangles, evoking the idea of assets within a portfolio. Similarly, a basket filled with diverse forms visually represents an ETP portfolio, reinforcing the idea of variety and collective strength.
One of the recurring themes is organic movement—particle simulations subtly reference blockchain dynamics, while oscillating patterns hint at market volatility. These elements reinforce the narrative, making abstract financial principles more tangible. Cavalry’s parametric capabilities allowed us to generate seamless oscillations and modular animations, ensuring consistency across episodes.
